Opportunities and Incentives Sustainable Innovation - MyAssignmenthe

Question: Discuss about the Opportunities and Incentives for Sustainable Innovation. Answer: Introduction The report is going to discuss about the business strategy that five holiday resorts has adopted so as to deliver better service to the customers. They are planning for better service to the customers by delivering the essential needs to the customers. They are providing many services to make the tour easier. They are providing services like backpackers, bed and breakfast homes to certain luxury suits and many other things. Services like airport transfers, free tours and free meals are also being provided by the group. The group is named as Monet and they are aiming at providing of a wide range of living quarter all around the country of Australia. They act as an alternative to popular sites for the purpose of booking holidays. Monet enables the customers to book directly from a single website or by the use of a app. The prices vary according to the seasons or demand or other factors. A loyalty scheme known as the Monet Loyalty has been developed and also some of the interactive tool s for facing the customers demand and to provide them with particular tours that the customers prefer. The differences between the Information system and the information technology are as follows: Information system management(ISM) (Laudon Laudon, 2016)deals with the requirements that are needed for meeting certain objectives for a given business strategy. Whereas the information technology management(ITM) refers to the process of delivering something for the meeting the requirements and for achieving certain objectives of a business strategy. Decision making is covered by ISM which is based on a set of data, computing devices and methods of management. Whereas the intricacies of the software and the hardwares are covered by the ITM. ISM is mainly involved with the systems and the processes that helps in governing the use of IT efficiently. Whereas, ITM (Kellermann Jones, (2013) Is involved in anything that are related to the computers and computer technology. ISM helps in reengineering of the processes of the business whereas ITM is used for the recommendation of the technologies that are relevant. ISM helps in determining how the IT and the business systems helps in superior organisational performance by the foundations. ITM helps in planning and management of the IT infrastructure of a organisation. The way through which these might affect the consumers choice The choice of the customer has been greatly affected by the ISM and the ITM technology. With the development of the technologies the customers are getting much more information about the business policies and their way of working (Zopiatis et al., 2016). Besides this the advancement has also helped the business to grab more attention of the customers and also increases the consumer loyalty. Development of mobile apps has greatly helped the business reach the customers easier. The development of the loyalty scheme by the group that provides the customers with the various facilities that gains a lot of attention of the customers. This scheme provides services like the transport from the airport, meals that are free and free tour to the customers. Loyalty to the customer basically refers to the ways by which a business develops a good relation with the customer by providing many offers and benefits. The most valuable asset of a business is the customer without customer there remains no way of running a business. Therefore, customer satisfaction should be the main aim of the business. Business develops various strategies for the development of the business by the use of the feedback they receive from the customers. The feedback from the customers end helps in construction of new business strategies and knowing the own capacity of the business and know about the competitions. For doing so different the loyalty towards the customer can be measured. The most ess ential task for the businesses is to develop certain business strategies for grabbing the attention of the customers. Following are the steps by which the customer loyalty could be developed: Constructions of such platforms by the business so that the customer is aware of all the business strategies. There should remain a good connection between the customer and the business and interactions can be performed from both ends by the use of various mediums like email, website feedbacks, calls and various other means. Remembering of various special occasions like the birthdays of the consumer or anniversaries. Providing various facilities in this type of occasions. Proper response to the negative feedbacks given by the customer must be done by the providers. In this case the group of five resorts provides various facilities to the customers when they are coming for a tour. Continued patronage for the group of five resorts is referred to as the support they are providing to their customers rather than the encouragement that they provide in a manner of showing attitude of condescending supremacy. There should always remain a support from both the sides that is the customer end and the developer team of the software so as to improve the brand loyalty. There are various methods by which the brand loyalty of the business can be increased. Various methods of increasing brand loyalty are there for various types of the services (Lam Shankar, 2014). The steps that the group of five agencies follow for increasing their brand loyalty are as follows: Delivery of the values: this refers to the values of the group that is the services they are providing to the customers. This also includes the ways necessary to make the customers happy. Without delivering the values the business wont work at all. They should aim at providing more facilities to the customers than the customer actually thinks of. Developing a service that is customer focused: This relates to the serving of the group according to the customers demand. This focus on customer is a strong contribution for the development of the business the plan group is thinking about. The main goal and aim of the group should be customer satisfaction. This focus helps in maintaining a good relation between the group and the customer. Use of expert content or engagement of the consumer with the service provider: This relates to the using of the upgraded business strategies by the group for the development of their business. This also includes the taking of the customers feedback for the betterment of the strategies by the group. The group should maintain a good relation with the customers. For grabbing more customers: The group should establish consumer engagement culture for grabbing the attention of more customers. Promotional campaigns: The group should do more and more promotional events so as to gain more and more attention of customers. They should perform various cultural events along with meeting all the demands of the customers. The company should also do more and more promotional events. Suggestion to attract new consumers Along with the old customers the group also aims at attracting more and more new customers (Amran et al., 2015). There are several ways by which the group can do so and they are listed below: The group should aim at understanding and meeting the demands of the needs of the customers (Gamble Thompson, 2014). They should also check the quality of the service they are providing so as to understand the flaws and the quality of the service they are providing. The quality of the service needs to be checked so as to see if the customer is satisfied with the service or not. Response on time: the group should aim at fast response to the difficulties faced by the customers (Slocum, Lei, Buller, 2014). In case if the custom is facing any difficulty then its the responsibility of the group to help them for example in many cases it has been seen that the peoples arriving late at night during their tour so it becomes difficult for them to reach their destinations in this case the group is providing transport facility to the customers so that they do not face such difficulties. This is one of the great business strategy by the group and is included in the fast response by the group. Providing offers: The group should also aim at providing more and more offers to the customers besides the existing offers. The offers provided by the group are very much eye catching to the customers as they are providing many facilities (Wesseling et al.,2015). The most important facility they are providing is the availability of every information in a single website thereby helping the customers to know each and every aspect of the business. Besides that, they are providing transport facilities along with the arranging all the requirements of the tour along with free meals. An integrated ERP Solution ERP or enterprise resource planning is the management of the core business processes and the often involves the real-time along with the use of mediated softwares and technologies in an integrated form (Katerattanakul, Lee Hong, 2014). The main aspects for the construction of ERP are as follows: planning of the strategy: this includes the making of proper strategies required(Ahmad Cuenca, 2013) for the development of the business by the group. The group should aim at applying the appropriate measures required for providing the services they have promised to provide to the customers. They have made various business strategies like providing transport facilities from airports and free foods and arranging of tours for the tourists. Plan for providing effective service: By not only planning the strategies required for the development of the service but also should see into the matter of how the services are helping out the customers or to see if the customers are facing any difficulty because of the strategy(Nour Mouakket, 2013). Delivery of the services: This involves the group should see into providing the services required and they have promised to provide(Chou et al., 2014). The services they provide must be satisfying to the customers. The quality of the services greatly affects the customers point of view toward the business. Promotion of the services: The services that the group has planned of providing are very much eye catching to the customers. The group should advertise more and more for attracting the customers. The group must provide a clear view of the services that are to be provided to the customers(Powell et al., 2013). They should advertise in such a way that a feeling of eagerness rises in the minds of the viewers and so that the customer gets attracted towards the business. A new Web 4.0 level ultra-intelligent electronic portal The web 4.0 level ultra-intelligent electronic portal is created so as help the customers manage their own accounts and gain the required informations without any direct connection with the group. The group provides each and every information in the website and the schedules of the tours and the price details of everything according to the seasons and the demands of the customers. Conclusion: The report discusses about the business strategy that the group of five resorts have adopted. The group aims at providing a better service to the customers. This report concludes with the facts and the necessary steps that are to be taken by the group so as to provide more and more efficient service to the customers. Thereby helping the group to attract more customers. They are also providing various facilities to the customers so as to increase their brand reputation and to earn more profits. They aim at booking which is to be managed by a single website. By creating a new web 4.0-level ultra-intelligent electronic portal they are facilitating the customers to reach them very easily. In the portal they are also providing the essential details about various things to the customers. 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